Sea Turtle Marketplace

Sea Turtle Marketplace is a convenient shopping and dining destination located at 430 William Hilton Parkway on Hilton Head Island. The nearly 100,000-square-foot retail center sits along one of the island’s main commercial corridors, making it an easy stop for both vacationers and local residents. Formerly known as Pineland Station, the property underwent a major redevelopment that introduced updated architecture, new retail buildings and additional national and local businesses. Today, Sea Turtle Marketplace combines everyday conveniences with restaurants, specialty shops and services in an open-air setting. Visitors can find major businesses such as ALDI, PetSmart, West Marine, Starbucks and Orangetheory Fitness, along with dining and other service-oriented businesses. The combination makes Sea Turtle Marketplace especially useful for travelers who need groceries, beach and boating supplies, coffee or a convenient meal during their Hilton Head vacation. Its location near Mathews Drive provides convenient access from Folly Field, Port Royal, Hilton Head Plantation, Palmetto Dunes and other north and mid-island communities. Visitors can easily stop at the center while traveling along William Hilton Parkway to the beach, golf courses or other Hilton Head attractions. For travelers searching for shopping on Hilton Head Island, Sea Turtle Marketplace offers a practical mix of retail, dining and everyday necessities. Whether you're stocking your vacation rental, grabbing coffee, shopping for supplies or enjoying a meal, it is a convenient addition to any Hilton Head Island stay.